Prospects – The biggest challenge of MLM
What is the biggest difficulty of Home Business Owners? Online MLM business is all about getting Prospects. Building your organization starts essentially with Prospects. It is so critical that MLM business owners would spend money for getting them. There are businesses selling Leads, home business owners would pay for exposures to get leads and lots of people go out of their way to get leads. Even so, it could be maddening when the leads are so hard to get. Some point of time you might wonder what happened? Why is it so hard to get potential leads?
Although spending money on it can be a method, it definitely should not be your long term plan! As you can afford to pay for more prospects after you start to make money in the job, it is not a very sustainable way as buying traffic or spending money on ads can cost a lot and burn a hole in your pocket.
The Wrong Start!
Very often multilevel marketershas the thought that to make profit in this business, what you need is to find partners and sell them the business. True enough, no selling equals to no earnings. When your online business company brings you to the classes and make you sit down whole weekend in a conference room, they are educating you the technicalities of the selling. The team leader give you coaching on how to sell, what to talk to people, what information you give out and how you close sales. Then, you go out and attempt to sell and pitch to everybody about your product. You remember clearly on what you should say if you only have 1 minute with that person and you try to train on all the skills taught in the classes. Of course these are very critical skills and techniques but that made most network marketers head on to the wrong start.
Yourself FIRST !
Branding, personal branding is something that most network marketers failed to grab. It is at all times one of the most crucial aspects of network marketers. Consider it, when you meet a home business owners and he starts to turn serious and give you his sales speech, what would you be thinking at that moment! This guy is trying to sell me something! You immediately build up your defensive wall. Immediately You start to be careful about how you response with that person. How come? That’s because what we online marketers selling are not business opportunity. It is NOT how awesome your product are and what the business can do. It is NOT how your product benefit looks like. It is definitely NOT about how much he could earn in a year as described in your calculations.
After all it is all about your credibility. Don’t mention about why purchase and why involve in your business opportunity. Your potentials want to know how they will earn passive income and the only way to ensure that is working with a good partner who would teach him and help him grow. That is where branding comes in. If you have something to offer and brand yourself as an expert in this area, people would want to come and learn from you. People are interested in how you make it and they want you to teach them how they can reach it.
A WHOLE NEW STRATEGY
After reading this far, you should have understood that there is a whole new way to this game now. A game of portraying yourself as an expert (of course you need to be expert) and you have the knowledge and willing to help others to become as good as you! It is all about sharpening your leadership skills and marketing skills. The better you are at these, the more you have to offer. With the skills and willingness to help others, you have a new approach to the Home based business. You are the new leader! You help and focus on helping others. Nothing else other than helping others is important now. How does it help you might ask. You are focusing on your leadership ability by helping people. Giving others the help and showing the confidence in you just makes people want to work with you. Everyone wants to work with the best. If you have enough to offer, people would start to come to you and wanting to work with you. You no longer need to sell or pitch your product. All you need to do is offer your helping hand.
So, get educated and start helping others !
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